The Real Bruce

Last weekend I had the opportunity to go see Jerry Seinfeld perform. Before the show I wanted to get some more information about his tour, and what his routine is about now. What I discovered is that “the master of his domain” does not own a domain at all or have any Internet marketing strategy of any kind. This got me thinking, does the most successful comedian of all time really need to have a Website strategy?

Seinfeld seems to be a perfect fit for today’s social media and marketing trend. He makes short observations that his audience finds hilarious. Wouldn’t that be perfect for something like…Twitter? It is what Twitter was made for. If he used it properly he could be one of the most followed people around.

Facebook was my next stop. Of course I found a multitude of Seinfeld pages, but all of them were run by fans and not by the comedian himself. Why would Jerry not want to allow his fans to follow him and see what he is up to on a daily basis?

While attending the show I got a few of my answers. Seinfeld doesn’t really like the connected world we live in. He seemed to understand texting, but confessed he doesn’t do it. He knew about iPhones, but explained he just wants a basic phone and still uses one from years ago. Its no wonder then he doesn’t understand Social media advertising or the Internet Marketing Benefits.

After the show I asked myself this question, “In today’s social media world, if someone like Seinfeld doesn’t get on board, will he become a forgotten star sooner than those who do.” Will kids today remember Dane Cook, because they can download his material on iTunes? Will Seinfeld reruns be over taken by reruns of The Office, because that show has embraced social media advertising?

I guess time will tell. I could go on and on, but yada, yada, yada, I need to get to work.

Post your feedback on this, I would love to hear what you think.