Is Your Web site Social?
Last week, Gigaom.com posted an article titled, “Facebook Driving More Traffic Than Google,” that I found very interesting. While there are many stipulations to their research, the fact remains more and more traffic is being generated by the “social web,” and business need to adapt to this thought process.
Think about it. How many times each day do you log into Facebook or Twitter and see one of your friends or followers commenting on a story or sending out a link to something interesting? What do you do? You click on it because you want to check it out, too. After all, your friend thought it was important enough to share. This is all part of the social web.
As I look at analytics each day for my clients, I see the same reflection. Search traffic isn’t necessarily down, but referral traffic is way up for almost every client. Where are these referrals coming from? In almost every case….social networks.
This is why it is so important to make your site social. Can visitors subscribe to a feed of your news? Do you have buttons that allow them to share your content on their social sites? Can they email interesting articles to friends or coworkers? These are just a few of the ways you can make your web site more social.
Now I am sure you found this blog post extremely interesting, so go ahead and click the “ShareThis” button below this post and share it with your friends.
