The Real Bruce

If you don't like what's being said, change the conversation.

Blogging with Doug Karr

March 23rd, 2010

A few months ago I had the opportunity to interview Doug Karr, Owner of DK New Media and also one of the founders of Smaller Indiana.

Doug has a ton of good ideas and loads of experience in the internet world. I thought I would repost the video here on my blog since the interview was mostly talking about blogging. I hope you enjoy it.

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Have the Masses Ruined Facebook

March 13th, 2010

With most new technology there are cycles. Things start out slow with just a few early adopters, then you start to see things build, finally the masses join, and then the thing comes crashing down. I my opinion Facebook is very close to this final phase.

We have all seen this before, so it should come as no surprise. Remember when all anyone could talk about was MySpace? It was kinda cool. You could log in. Update your page. Talk to a few friends. Then came the masses. People started designing horrendous pages. Then the ads started to appear. Then it just became bogged down with too many features and too much junk.

About this time Facebook opened its doors to everyone and we took the bait. It was easy to use. Clean design. We could reconnect with friends easier. And, at this time, the masses hadn’t come yet. It was not uncommon to do a search for a friend and not find them. That was good, though, because it was a smaller community.

Then came the masses. Today I pulled up my Facebook page. The ads are there. I don’t really mind these because Facebook has done a good job of keeping them out of your way and they are more targeted. Yet, they are there.

As I glanced through my news feed. I saw someone woke up tired, I saw someone else had taken 100 quizzes about people I know, and to top it all off apparently everyone else has been playing one game or another that has the word “Farm” in it.

Yes the masses are coming dangerously close to ruining Facebook. No one wants to know you woke up tired, or what you had for dinner.  Have our lives become so boring that is all the information we have to post?

Also who are the people who have time to play these games on Facebook? And how long do you have to spend to generate the millions of posts that show up on my wall every day? Obviously Facebook has recognized this is huge problem for their users and has given us the ability to block these from our feeds. (Great move by the way)

However, I have the feeling there is another wave on its way that will ultimately lead to Facebook’s demise. The masses are continuing to join and soon it will become such a cluttered mess, it will be hard just to interact as we once did.

Then the cycle will start again. A small little network with some new features will pop up and some early adopters will sign off of Facebook for the last time and move on. I, for one, am hoping that day is coming soon and that they ban all games that use the word “Farm”.

Let me know what you think. Are you ready for something new?

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iPad – How does it fit for you?

March 11th, 2010

Tomorrow is the big day. That’s right, you can place your order for the “magical and revolutionary product at an unbelievable price”. The iPad, Apple’s version of the E-reader on steroids is available for pre order from the Apple store.

As a technology junkie, I have been trying my hardest to justify the $499 price tag.  I have come up with my own list and maybe this will help you decide whether to be an early adopter or not.

Reasons for me to buy the iPad.

  1. I was one of the people who paid $599 for the first iPhone. This is 100 bucks cheaper. What at Deal!
  2. I tried a netbook and took it back. Was it a laptop? No not enough power. Was it a e-reader? No it had a keyboard and was cumbersome.
  3. I wanted a Kindle, but this has color display, plus video and all the other features.
  4. I have seen some of the iPad versions of Wired and other magazines and they are unbelievable.
  5. My daughter will love to watch movies on it while we are traveling. (Ok, actually I will like to watch movies)
  6. There are going to be thousands and thousands of applications that will make it even better.
  7. The Kindle with the same size screen and no color and no other features is $489 bucks.
  8. And finally, it looks really, really cool.

Where will the iPad fit into your life? Will it replace your e-reader? Will it act as a netbook? Is it a whole new category. I would love to hear your thoughts.

As for me, I will log on in the morning and place my order.

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Are You in the Cloud?

March 10th, 2010

I spend all day working on a computer. Saving files, sending email; the usual. As I went about my daily routine today, I realized how much we have become dependent upon the “cloud”. Whether it is email, our personal finances, or even saving files, more and more we are relying on the cloud for our computing needs.

It has almost snuck up on us. Slowly but surely we have become more dependent on this magical cloud out there. It supplies our storage, our applications and soon all of our computing needs. I can envision a day where all we have are Internet appliances. No desktops will be needed. All of our computing needs will reside in the cloud.

Does this scare you at all? It does me. We are putting a tremendous amount of trust in the companies out there. There is Dropbox, Google, Mozy, not to mention the millions of applications now available online. All of our data floating out there, somewhere.

What happens if our connection to the Internet is lost? What happens if one of these companies goes out of business overnight? We have seen this happen in the Internet age. Web sites here one day gone tomorrow. How do we know who to trust? Who will be around? Who will securely house all of our precious 1′s and 0′s?

I love the convenience of these services. It is great to be on my laptop, at any coffee shop, and being able to access all my important files and info. I can conduct business from anywhere. How great is that?

As we move forward, more and more relying on this magical cloud, how comfortable will you be? I would love to hear your comments and thoughts on the matter.

While I may use these services each and every day, at least for now, I will always have a terabyte hard drive, stored at my house, backing up each and every file.

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How to Use Social Media as a Customer Service Tool

March 9th, 2010

Social media and customer serviceLast night I experienced the power of social media first hand, and it came from a very unlikely source, General Motors. Yes, that’s right. The company that just months ago was working through a bankruptcy is now using social media to improve their customer service.

Here is what happened. Yesterday my service stabilitrak light came on in my Trailblazer. Since I am not a car expert, I had no idea what this meant. I called my local Chevy dealership and made an appointment to get it looked at, but from that point, a huge knot began to grow in my stomach.

What kind of cost would I be looking at? Would this be under warranty? Is this a big deal?

With all these questions in mind, I headed to the fountain of information, Twitter. I posted a simple message asking my followers if they had ever had this problem and would it be expensive. I used the # tag when mentioning Chevy, hoping to get multiple opinions.

Within 5 minutes of my tweet, I received a Direct message from @GMCustomerSvc asking me to direct message him with more info, so he could help me. I was amazed, not only with the speed of this reply, but also that he offered to help me.

Over the next few minutes we exchanged tweets, but we soon found it cumbersome to limit our messages to Twitter’s 140 character limit. That is when my new GM buddy asked me to switch our conversation toFacebook. He sent me a friend request, and within seconds, we were chatting away about my situation.

At the end of the evening, Jared the GM Twitter Specialist had confirmed my appointment, assigned me a follow up case number and verified that the Stabilitrak was not under warranty. As much as that news disappointed me, I was happy at the service I had received.

This whole episode really illustrates the power of Twitter and the way social media can be used to improve your customer service. Instead of me going to my appointment today already worried and dreading the wait, I was armed with information, comforted that someone cared and confident that I would get good service.

How can you use social media to improve your business? Can you interact with customers through social media?

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The Real Bruce

If you don't like what's being said, change the conversation.

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