The Real Bruce

If you don't like what's being said, change the conversation.

Searching for Topics

September 4th, 2009

As part of Fusework Studios Internet marketing initiative we have been blogging as a team for over a month now, trying to improve our search engine results as well as educate our current or potential partners.

Being the president, of course, I feel I need to set a good example and blog something each and every day. I mean I am “old guy” (at least that is what my staff says) when it comes to Internet marketing with over 15 years of experience in web based strategy. However as I logged in to my blogging software today, my mind went totally blank.

Wow. What am I supposed to do. I am one of the biggest blogging evangelists at our company, I try to offer this service to everyone of our clients. I tell everyone how easy it is to do and how it only takes a few minutes to make a post, but today my mind won’t think of anything.

I begin running through the usual topics in my head. Social media, how to retain customers, search engine optimization, or website strategy. I could speak on any of these topics for hours on a normal day, but today I am completely blank.

I decided to just start typing and something would come to me. I would look at my keywords and I am sure the thoughts would just flow, but they still didn’t.

Next I went to my usual sites for inspiration, digg.com, slashdot.org, and a bunch of the Internet marketing sites I read on a daily basis. Still nothing.

Finally, just when I had give up hope, I received an email, and BAM there it was, a topic. One of my clients had asked me a question via email. It was a question I get asked a lot. Is also one that is a perfect topic for a CEO blogging about Internet marketing.

So now I have my topic. In my next post you will see what it was, but for now, think about what a valuable tool this could be for you and your blog. Instead of answering a similar question over and over again to multiple people via email, type the answer once in a blog entry. Anytime you get the question you can simply send the link along with a simple, “Check out my blog, it has a lot of great answers to questions like yours.” Now you have not only answered the question, but that visitor may subscribe to your blog and you can then interact with them daily.

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The Real Bruce

If you don't like what's being said, change the conversation.

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