The Real Bruce

Tomorrow Apple will hold its annual Fall music commercial. That’s right a commercial. You see there are few companies in the world who can hold an event where media all over the world are begging for the opportunity to cover it.

This commercial will last over an hour, it will be covered by every media outlet in the world, and it is already the topic of countless blogs and internet speculation. If you do a search right now for “Apple music event September 9″ you will return over 35 million results. What’s all the hype about? The leader in the music world is about to unveil its fall upgrades to it’s iPod line and maybe a few other surprises.

During the music commercial you will hear nothing but positives. You will hear how fantastic each product is and how you are crazy if you don’t have one. You will also hear no negative stories about how Apple has locked down their famous applications store to the point even Google can’t get their apps approved. After all how can we allow someone to sell an app that competes with Apple.

Tomorrow you will hear all that is great about Apple and mostly likely it will be delivered by the now healthy Steve Jobs. He will be greeted like a rock star with a standing ovation, if he does show up. This from a man who failed to disclose the fact that he had to have a liver transplant until months after it was already completed. Never mind letting his share holders know or the millions of customers who buy Apple products, after all what business is it of theirs.

I advise companies everyday about internet marketing and how to devote their time to execute their plans. Apple has redefined the market when it comes to this. They simply send out an invitation to an event and immediately the blogosphere explodes with predictions and what we should expect and in the process it generates phenomenal buzz about the company. They don’t need to spend a cent to make this happen.

This is a lesson to us all. Stand out as a company. Create something that causes a buzz in the industry you are in then the masses can help you do your marketing with blogs, Facebook posts, and tweets. We have never been in a place in history where we can allow the masses to market for us worldwide. Take advantage of it. Learn from Apple. After all they are the iMaster of it.

Last weekend I had the opportunity to go see Jerry Seinfeld perform. Before the show I wanted to get some more information about his tour, and what his routine is about now. What I discovered is that “the master of his domain” does not own a domain at all or have any Internet marketing strategy of any kind. This got me thinking, does the most successful comedian of all time really need to have a Website strategy?

Seinfeld seems to be a perfect fit for today’s social media and marketing trend. He makes short observations that his audience finds hilarious. Wouldn’t that be perfect for something like…Twitter? It is what Twitter was made for. If he used it properly he could be one of the most followed people around.

Facebook was my next stop. Of course I found a multitude of Seinfeld pages, but all of them were run by fans and not by the comedian himself. Why would Jerry not want to allow his fans to follow him and see what he is up to on a daily basis?

While attending the show I got a few of my answers. Seinfeld doesn’t really like the connected world we live in. He seemed to understand texting, but confessed he doesn’t do it. He knew about iPhones, but explained he just wants a basic phone and still uses one from years ago. Its no wonder then he doesn’t understand Social media advertising or the Internet Marketing Benefits.

After the show I asked myself this question, “In today’s social media world, if someone like Seinfeld doesn’t get on board, will he become a forgotten star sooner than those who do.” Will kids today remember Dane Cook, because they can download his material on iTunes? Will Seinfeld reruns be over taken by reruns of The Office, because that show has embraced social media advertising?

I guess time will tell. I could go on and on, but yada, yada, yada, I need to get to work.

Post your feedback on this, I would love to hear what you think.