Tomorrow Apple will hold its annual Fall music commercial. That’s right a commercial. You see there are few companies in the world who can hold an event where media all over the world are begging for the opportunity to cover it.

This commercial will last over an hour, it will be covered by every media outlet in the world, and it is already the topic of countless blogs and internet speculation. If you do a search right now for “Apple music event September 9″ you will return over 35 million results. What’s all the hype about? The leader in the music world is about to unveil its fall upgrades to it’s iPod line and maybe a few other surprises.

During the music commercial you will hear nothing but positives. You will hear how fantastic each product is and how you are crazy if you don’t have one. You will also hear no negative stories about how Apple has locked down their famous applications store to the point even Google can’t get their apps approved. After all how can we allow someone to sell an app that competes with Apple.

Tomorrow you will hear all that is great about Apple and mostly likely it will be delivered by the now healthy Steve Jobs. He will be greeted like a rock star with a standing ovation, if he does show up. This from a man who failed to disclose the fact that he had to have a liver transplant until months after it was already completed. Never mind letting his share holders know or the millions of customers who buy Apple products, after all what business is it of theirs.

I advise companies everyday about internet marketing and how to devote their time to execute their plans. Apple has redefined the market when it comes to this. They simply send out an invitation to an event and immediately the blogosphere explodes with predictions and what we should expect and in the process it generates phenomenal buzz about the company. They don’t need to spend a cent to make this happen.

This is a lesson to us all. Stand out as a company. Create something that causes a buzz in the industry you are in then the masses can help you do your marketing with blogs, Facebook posts, and tweets. We have never been in a place in history where we can allow the masses to market for us worldwide. Take advantage of it. Learn from Apple. After all they are the iMaster of it.